Turn idle supporters into ambitious ambassadors through your nonprofit email marketing strategy.
Email marketing strategist for nonprofits accelerating their mission
Say hello to nonprofit marketing strategies that keep donor relations front and center.
With AI and ever-changing algorithms, social media can only get you so far. Low reach and pennies-worth in ROI have you ready to delete social accounts and go back to the old-fashioned ways of meeting supporters in person.
It feels like too much. I get it.
Tight budgets and small teams make it challenging for nonprofits to effectively market their mission and report their impact. This creates inconsistency, and floating data points make it harder to make strategic, data-based decisions. (Half the battle is convincing your board of that, am I right?!)
You want confidence in putting your mission in the hands of someone you can trust, and your dollars with someone who wants to see you get maximum outcomes.
The wavelength I’m on accepts people
Of all abilities
Of all backgrounds, religions, and orientations
With an open mind and open heart
Because we’re better when we use our unique strengths and experiences to ignite change.
Hey, I’m Amanda!
Email marketing strategist empowering you to increase funds and turn idle supporters into ambitious ambassadors for your mission.
The Email Giver Framework™ helps nonprofits transform their email lists into their most predictable revenue channel — without sacrificing capacity or donor relationships.
EXPLORE NONPROFIT EMAIL MARKETING SERVICES BELOW
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Donors need to hear your story.
Many nonprofits allow email marketing to go by the wayside because their impact isn’t being communicated in a way that connects to donors.
People want to feel connected. Invited. Valued. But you have to show them why your mission matters.
Enter: Email Advocates
Fractional email service designed to connect and build trust with donors - not just give them a stuffed update once in a blue moon. You'll get:
4-8 emails per month
Custom 12-month email marketing strategy
3 email sequences that move prospects through the donor journey (i.e. new subscriber, new donor, lapsed donor re-engagement, etc.)
1 opt-in page and email sequence for prospect acquisition
Integration with your team, CRM, and initiatives
Email management and set-up in your platform
Subscriber maintenance and segmentation
Monthly analytics reporting
Starting Investment: $3,000/month
12-month commitment.
Optional add-ons: 2-4 email fundraising campaigns and donation page copy, website copy (5-7 pages)
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Putting the “friend” in friendraising to humanize your nonprofit marketing
Friendraising prioritizes building long-term donor relations versus just asking for a donation. In the age of AI and social media trends that fizzle out faster than the inflatable furniture phase of the 90s, we are seeking - and sticking around - folks who prioritize connection and community.
But it doesn’t stop at communication. The Friendraiser Circle is implemented with thoughtful strategy, custom to your organization’s needs and goals.
Because it’s not about just asking for a donation – it’s about how and why you make the ask, and how you engage donors after they’ve become ambassadors for your mission. (Feel free to take that to your board members, ha!)
If improving donor relations through email marketing is on your (never-ending) to-do list, then the Friendraiser Circle is for you.
Go from frazzled to funded with the Friendraiser Circle
Donation Page copy that connects, focused on building strong donor relations.
3 email sequences to engage supporters before, during, and after you ask for a donation.
Consultation before campaign launch and check in post-launch
Customized Friendrasier Circle Planner
Everything set up in your email service provider
Campaign analytics report and recommendations for next steps
Investment: $5,000 Payment plans available
Timeline:3-month commitment
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This is a done-with-you style service, with 6-month or 12-month options. This gives us face time to walk through your current setup and goals, strategize your next steps, and optimize based on results, so email marketing becomes your strongest source of individual giving and donor retention.
This is what you get when you hire me for the Individual Giving Igniter:
→ A deep dive into your current email marketing/fundraising strategy to totally understand it, your goals, and blockers. Then craft a plan of action for you to reach that goal by implementing the Email Giver Framework.
→ Access to the training you need to successfully implement your Individual Giving. I will teach you how to apply the Email Giver Framework to all of your emails while helping you secure your email foundations.
→ Direct access to me via email, plus quarterly virtual check-ins where you can ask any questions, have your assets reviewed, and receive any coaching or materials you need. Meaning, you’ll never be by yourself and lost in the weeds. I’ll be right beside you the entire time, checking in on you and supporting you at every turn.
Here’s what the Individual Giving Igniter can look like for you:
Q1 - Optimize your current marketing efforts and get clear on identifying and implementing next steps.
Q2 - Virtual coaching session on applying the Email Giver Framework to your emails
Q3 - Map out marketing for an upcoming fundraiser
Q4 - Assess analytics and map out a year-end marketing plan
Investment: $500 per quarter | 12 months - $2,000
Increase your impact (and funds!) with an intentional email fundraising strategy.
I'll help your organization build and implement an email fundraising strategy that prioritizes donor relations while mobilizing your mission, so you have enough time and energy for mission-moving tasks.
I know handing your messaging over to someone else feels uneasy. You may have partnered with someone in the past who produced subpar results.
…Maybe email marketing is too much of a learning curve and you don't have time to dive in (luckily, you found me!)
…Maybe you're so overwhelmed that you can't possibly think about using another channel.
When you work with me,
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》An effective, customized nonprofit strategy to ensure you're leveraging the right tools and methods for optimal results.
》Clarity. As Brene Brown says, clear is kind, and I keep avenues of communication open and timely during our project.
》A regenerative email fundraising strategy built to increase your funds and turn supporters into ambassadors for your mission.
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× Watered-down, AI-generated copy that doesn't connect with donors. We like real connection ‘round these parts.
× Wondering how all of these parts work and how to put them together. Depending on your needs, we will either work through this together or I'll do it all for you!
× Doling out money for short-term solutions. ’ll set you up with a strategy tailored to your mission and goals because I value long-term client relationships, and I'm cheering you on long after we work together.
Cassidy, CEO
…The sense of ease and peace I feel when handing over a project to you. As a lifelong perfectionist and micro-manager, I never thought I'd be able to hand off copywriting to someone else in my business. Working with you has been so simple, pleasant, and it's allowed me to show up for my business in a new and exciting way.
Katie, Editor in Chief
Due to your collaboration on [this account], I have been able to step away knowing that the job would not only get done on time but adequately. You are able to hone in on the client's voice and write compelling email copy that aligns with our client's wants.
Hard truth:
Your fundraising strategy will flop if you aren’t prioritizing donor stewardship.
X Asking for money, then ghosting your donors, isn’t a fundraising strategy. You'll spend hours creating fundraising campaigns that fall flat if your DIY efforts don’t show the value in developing strong donor relations.
X If you're browsing for the cheapest nonprofit consultant or fundraising solutions, you'll spend more money fixing bad copy and broken systems. When it’s done right the first time, you’ll gain a regenerative system that brings in funds instead of draining them.
X When your copy doesn't connect with your supporters and drive them to action, donors will take their funds to an organization they feel connected to.
It's frustrating when your efforts don't come to fruition. That's why handing your copy over to someone who cares about your time, money, and positive impact can be a breath of fresh air. The words we craft together have the power to build a more inclusive, accessible, positive world.
Are you ready for that level of impact? Then it's past time to get started.
Get the email fundraising strategy designed to increase funds and turn idle supporters into ambitious ambassadors for your mission.
Email marketing for nonprofits is often overlooked as an effective fundraising strategy, but did you know that about 80% of nonprofits use email marketing as a primary fundraising channel?
While social media is an important lever of your marketing, you can’t depend on social media alone to reach your goals. Many nonprofits are missing the opportunity to build an effective email marketing strategy that brings in funds and retains donors.
Don't let that be you!
Stop spinning your wheels and burning the candle at both ends → Start meeting your fundraising goals and moving your mission forward.
FAQs
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I hear ya! I can get it done sooner than the typical timeline, but it will require a rush fee.
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Every project and organization is unique. The above packages guide what we can do together, but I am flexible. Book a call with me to discuss your specific needs, and I will strategize what we can accomplish based on your needs!
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Good copy doesn’t have to mean inaccessible copy. For one-time projects, I typically require 50% upfront and 50% upon receipt of deliverables. Payment plans are also available. If we can’t work out a payment plan that fits your budget, we may also have to rework the scope of your project. The Individual Giving Igniter would be a budget-friendly starting point.
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I’m a firm believer that copy meets design, but I cannot do both for you. If you also need design, book a VIP week so you can work with me AND Hannah! Book a call or send me an email for more details about this.
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Fractional email marketers are a great option for teams that aren’t ready to hire someone in-house. Fractional work costs less because I don’t require benefits to work with your team, but can still provide on-brand, consistent messaging. Keep in mind that my fractional work is specific to your email, website, and potentially blog or LinkedIn copy and strategy - not donor outreach.